FOR IMMEDIATE RELEASE
April 5,  2005

TDOC UNVEILS NEW LOOK:
REPRESENTS DEPARTMENT'S CHANGE IN PHILOSOPHY

Nashville, Tenn. - Tennessee Department of Correction Commissioner Quenton I. White today unveiled the department's new logo, highlighting TDOC's new organizational structure and focus on rehabilitation.

The department underwent a major restructuring in 2004 to place more of an emphasis on the role of rehabilitating inmates.  In line with this shift in philosophy, White created the Division of Rehabilitative Services to place greater emphasis on programs that targets preparing inmates for release and successful transition back into the community.  The department's new logo now puts this mission front and center.

"There is a very clear message in the logo:  TDOC is the key to the future with a strong focus on rehabilitation," said White.  "This cultural change is quite different from the old days of simply warehousing prisoners centered around the 'lock them up and toss the key' mentality.

The logo also recognizes the department's 5,200 employees as "key to the future" because of their unwavering commitment and dedication to the state's correctional system each and every day.  The logo will become an integral part of the Year of the Correctional Employee campaign, a yearlong initiative created by Commissioner White to honor correctional employees for their hard work and dedication.

TDOC worked with the Tennessee Department of Economic and Community Development Creative Services Division to design the logo.  The logo will gradually be introduced into the correctional system, beginning with the department's Web page and informal brochures.

(Click on logo to open a larger version.)

 
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