Goals of Marketing Education

Marketing education provides information, direction and training for those students with an interest in marketing. Its objective is to help students obtain the skills, attitudes and knowledge that will enable them to be contributing members of society.

The broad objectives for students enrolled in marketing education are to enable them to

• develop an understanding and appreciation of the social and economic value of the production, distribution and consumption of goods and services;

• make realistic career choices in marketing;

• attain their occupational objectives in marketing;

• increase their occupational efficiency through classroom instruction, individual projects, on-the-job training, merchandising laboratory experiences, internships and co-curricular student organization activities;

• develop the desire to further their education in the field of marketing;

• develop initiative and leadership; and

• recognize the ethical standards required of persons engaged in marketing activities.