Tennessee Tourism Launches Real-Time Advertising Campaign to Jump-Start Smoky Mountain Vacation Planning

SEVIER COUNTY, Tenn., April 10, 2017 --- The Tennessee Department of Tourist Development today embarks on a first-of-its-kind campaign to capture and promote a Smoky Mountain family vacation to travelers in Atlanta, East Tennessee’s largest feeder market.

The campaign, entitled, “It’s a Great Day to Be in the Smokies,” jump starts the spring and summer travel season for Sevier County, showcasing the Smokies are open for business and dispelling perceptions to the contrary.  

Atlanta-based celebrity journalist and blogger Anna Liesemeyer, her husband Gabe and their five small children are embarking on a four-day adventure at well-known Sevier County destinations and attractions including Gatlinburg, Pigeon Forge, Sevierville and Great Smoky Mountains National Park. A film crew is documenting the family vacation and editing a series of 60 and 30-second television commercials to air each evening on Atlanta ABC-TV affiliate station WSB.

The Liesemeyer’s family vacation videos and special behind-the-scenes footage will also appear on Tennessee Tourism’s Facebook and Instagram pages, as well as on Liesemeyer’s In Honor of Design blog and her own Facebook and Instagram pages.

“Sevier County and the Great Smoky Mountains are a fantastic destination for a family vacation and we want folks in Atlanta and around the country to know that the hospitality of our “mountain tough” Sevier Countians is unmatched anywhere in the world,” said Commissioner Kevin Triplett, Tennessee Department of Tourist Development. “This innovative approach to present vacation footage in nearly real-time, it is clear that every day is a great day in the Smokies, and there’s never been a better time to enjoy all the Tennessee Smoky Mountains have to offer.”

About the Tennessee Department of Tourist Development

The mission of the Tennessee Department of Tourist Development is to motivate travel to and within Tennessee by inspiring enjoyment, creating memories, producing a desire to return, and establishing key, long-term relationships that result in visitors becoming residents. The promise of Tennessee—the birthplace of the blues, bluegrass, country, gospel, soul, rockabilly, and rock ‘n’ roll—is to be the global music destination of choice. To deliver an unparalleled experience of beauty, history, and family adventure, infused with music that creates a vacation that is the “Soundtrack of America. Made in Tennessee.”

Explore more at tnvacation.com and join other Tennessee travelers by following “TNVacation” on Facebook, Twitter, Pinterest, Instagram and YouTube, and “Tennessee” on Snapchat.

For More Information

Cindy Dupree
Director of Public Relations
Tennessee Department of Tourist Development
615-418-5752
Cindy.Dupree@tn.gov