Tourist Development

Vision:

Mission:

To be the global music destination of choice: an authentic American experience rooted in blues, bluegrass, country, gospel, soul, rockabilly and rock ’n’ roll at the crossroads of American history and renowned scenic beauty. The mission of the Tennessee Department of Tourist Development is to motivate travel to and within Tennessee by inspiring enjoyment, creating memories, producing a desire to return, and establishing key long-term relationships that result in visitors becoming residents.